In 1998, when I was partner at Wingate and Moon, we were commissioned to design the Paperchase flagship store in Manchester. It proved to be a successful design as it is currently still used in their stores today. Wingate Design Partnership design their stores now.
We recreated all the internal vertical and horizontal space of this store. Hours were spent studying the merchandise and working out the best way to display items ensuring enough flexibility for constant change in the product range.